c. 1940-50's, Penny Arcade Card “Chief Brave Bear, Cheyenne” Vintage Photographic Reproduction Image Wearing his Exceedingly Rare Silver Round President James Garfield Indian Peace Medal, Choice Crisp Extremely Fine.An original, 3.25" x 5.25", Penny Arcade Style Photo Card, typical of the type manufactured by the Exhibit Supply Company of Chicago, Illinois. This Card shows “Chief Brave Bear” a Cheyenne, in a full front pose wearing his exceedingly rare Silver Round President James Garfield Indian Peace Medal which is very clearly seen and easily identified in the image. The first we have offered.
Collectible picture cards were issued in cigarettes, candy, gum and even on ice cream lids. But one group of cards that has received very little attention from collectors and are rarely seen at card shows or even collectible shows are picture cards that were issued from penny arcade vending machines. The cards were typically manufactured by the Exhibit Supply Company of Chicago, Illinois.
These cards were called “arcade cards” for the simple reason that the cards were purchased not in stores, but from penny arcade machines located on the various seaside boardwalks of North America. Inside the confines of the boardwalk sitting next to the various games of skill and chance, the merry-go-round and other rides of adventure were rows of machines that distributed various picture cards. The cards were usually a nickel and the variety was very large. It seemed that each machine had its own specialty loaded inside.
There were machines that contained sports stars of football, baseball, movie stars, wrestlers, song cards and for those old enough the pinup girl cards. The Exhibition Company began issuing the cards in 1920 and the company continued to issue and release new cards until 1966, although for years afterwards cards continued to be issued from penny arcade machines.